Name

Dr. Adnan Butt

PhD
Dean & Professor

Business Management

adnanbutt@kasbit.edu.pk

Overview

Dr. Adnan Butt is an inspiring and thought-provoking trainer with expertise in marketing, consumer behavior, organizational psychology, quantitative research methods and statistics. He holds a PhD degree in marketing. His thesis work is on “Green Marketing” and his extensive knowledge on the subject provides him a strength to conduct excellent training for organizational sustainability. He believes in bringing accelerating growth and sustainability to his clients through people centered and result-oriented training with effective feedback.

After getting Master degree in business administration and mass communication from Karachi University, he started his career from a FMCG company. Then he worked in sales and marketing departments of leading media firms. The exposure of electronic media industry helped him to shape his career. The never-ending thirst for education brought him back to academia. He started to pursue his PhD with different teaching assignments in different leading universities of Karachi. In his more than 15 yearsÂ’ professional career with PakistanÂ’s leading universities, he has taught and mentored more than 12,000 students, who have become successful entrepreneurs or serving in leading organizations.

He has attended several national and international conferences and has got published his research articles in research journals and conference proceedings. He has rendered his services to different research journals to review the research articles.

Research Interest

Green Marketing

List of Courses Taught

Certifications/ Affiliations

Publications

Projects/ Awards

Google Scholar Link

Research Gate Link

SSRN Link