Based on 04 semesters of 05 months each
Intake: | Twice a year (Spring & Fall) |
Total Credit Hours: | 72 |
Total Courses: | 24 |
Maximum Load: | 06 Courses per Semester |
• For admission in the ADP Program in Digital Marketing, the applicant must have completed 12 Years of Education or A level with Minimum two C’s / excluding General paper & Urdu) or equivalent, High School Diploma recognized by the Sindh Board.
• The applicant has to take an institute based Admission Test
• On successfully qualifying the Admission Test, the applicant shall be called for a final interview, in which his/her Admission shall be confirmed
• Student seeking credit transfer may also apply for admission
Semester I | |
1 | History of Arts & Literature |
2 | Introduction to Computers |
3 | Contemporary World |
4 | Expository Writing – I |
5 | Geography |
6 | College Algebra |
Semester II | |
1 | Pakistan Studies |
2 | Philosophy |
3 | Environmental Science |
4 | Expository Writing – II |
5 | Marketing management |
6 | Sociology |
Semester III | |
1 | Adobe visual design & Free Lancing |
2 | Fundamentals of advertising |
3 | Digital media foundation |
4 | Client presentations/Internship-1 |
5 | Consumer behavior |
6 | Religious studies |
Semester IV | |
1 | Social media marketing strategies |
2 | Business Statistics |
3 | Principles of Integrated marketing communications |
4 | Digital content writing |
5 | Trust, Privacy, Law and Ethics in the Digital Age |
6 | Expository Writing – III |