KASBIT

Associate Degree in Digital marketing

Course Work and Duration

Based on 2-Year, 4-Semester, 24 Courses, 68 CH Degree Programme

• For admission in the ADP Program in Digital Marketing, the applicant must have completed 12 Years of Education or A level with Minimum two C’s / excluding General paper & Urdu) or equivalent, High School Diploma recognized by the Sindh Board.
• The applicant has to take an institute based Admission Test
• On successfully qualifying the Admission Test, the applicant shall be called for a final interview, in which his/her Admission shall be confirmed
• Student seeking credit transfer may also apply for admission

	Subject	Credit Hours
Semester I
1	Functional English	3
2	Business Mathematics	3
3	Character and Moral Development	3
4	Fundamentals of Management	3
5	Islamic Studies/Religious Education	2
6	Ideology and Constitution of Pakistan	2
	Semester Credit Hours	16
Semester II
1	Expository Writing	3
2	Microeconomics Principles	3
3	Applications of Information and Communication Technologies	3
4	Business Statistics	3
5	Organizational Psychology	3
6	Professional Branding	3
	Semester Credit Hours	18
Semester III
1	Accounting Fundamentals	3
2	Macroeconomics Principles	3
3	Fundamentals of Marketing	3
4	Rhetoric and Communication Skills	3
5	Civics and Community Engagement	2
6	Creative Arts and Technology	2
	Semester Credit Hours	16
Semester IV
1	E-Commerce and Digital Business	3
2	Introduction to Entrepreneurship	3
3	Fundamental of Digital Marketing	3
4	E-Commerce and Digital Marketing	3
5	Digital Marketing Ethics & Compliance	3
6	Digital Marketing Strategy	3
	Semester Credit Hours	18