Program Profile
Fees Structure
Associate Degree in Digital marketing

Course Work and Duration

Based on 04 semesters of 05 months each

Intake: Twice a year (Spring & Fall)
Total Credit Hours: 72
Total Courses: 24
Maximum Load: 06 Courses per Semester


  • • For admission in the ADP Program in Digital Marketing, the applicant must have completed 12 Years of Education or A level with Minimum two C’s / excluding General paper & Urdu) or equivalent, High School Diploma recognized by the Sindh Board.
  • • The applicant has to take an institute based Admission Test
  • • On successfully qualifying the Admission Test, the applicant shall be called for a final interview, in which his/her Admission shall be confirmed
  • • Student seeking credit transfer may also apply for admission

Program Schema

Semester I
1 History of Arts & Literature
2 Introduction to Computers
3 Contemporary World
4 Expository Writing – I
5 Geography
6 College Algebra
Semester II
1 Pakistan Studies
2 Philosophy
3 Environmental Science
4 Expository Writing – II
5 Marketing management
6 Sociology
Semester III
1 Adobe visual design & Free Lancing
2 Fundamentals of advertising
3 Digital media foundation
4 Client presentations/Internship-1
5 Consumer behavior
6 Religious studies
Semester IV
1 Social media marketing strategies
2 Business Statistics
3 Principles of Integrated marketing communications
4 Digital content writing
5 Trust, Privacy, Law and Ethics in the Digital Age
6 Expository Writing – III