KASB Institute of Technology

Associate Degree in Digital marketing

Course Work and Duration

4 Semesters | 27 Courses | 72 Credit Hours

• For admission in the Associate Degree Program in Digital Marketing, the applicant must have completed 12 Years of Education or A level with Minimum two C’s / excluding General paper & Urdu) or an equivalent, qualification from a recognized Board.
• The applicant has to take an institute based Admission Test
• On successfully qualifying the Admission Test, the applicant shall be called for a final interview, in which his/her Admission shall be confirmed
• Student seeking credit transfer may also apply for admission

	Subject	Credit Hours
Semester I
1	Functional English	3
2	Business Mathematics	3
3	Pakistan Studies	2
4	Applications of Information and Communication Technologies	3
5	Islamic Studies/ Religious Education	2
6	Principles of Accounting	3
7	Fehm-ul-Quran-I	1
	Semester Credit Hours	17
Semester II
1	Expository Writing	3
2	AI in Business	3
3	Principles of Management	3
4	Business Statistics	3
5	International Relations	3
6	Principles of Marketing	3
7	Fehm-ul-Quran-II	1
	Semester Credit Hours	19
Semester III
1	Organizational Behavior	3
2	Digital Marketing Fundamentals	3
3	Web Analytics	3
4	Social Media content and Strategy	3
5	Ideology and Constitution of Pakistan	2
6	Civics and Community Engagement	2
7	Foreign Language	2
	Semester Credit Hours	18
Semester IV
1	Human Resource Management	3
2	Introduction to Entrepreneurship	3
3	Introduction to business Finance	3
4	Cybersecurity for Business	3
5	Environmental Science	3
6	Supply Chain Management	3
	Semester Credit Hours	18