KASB Institute of Technology

Associate Degree in Digital marketing

Course Work and Duration

Based on 2-Year, 4-Semester, 24 Courses, 68 Credit Hours

• For admission in the Associate Degree Program in Digital Marketing, the applicant must have completed 12 Years of Education or A level with Minimum two C’s / excluding General paper & Urdu) or an equivalent, qualification from a recognized Board.
• The applicant has to take an institute based Admission Test
• On successfully qualifying the Admission Test, the applicant shall be called for a final interview, in which his/her Admission shall be confirmed
• Student seeking credit transfer may also apply for admission

	Subject	Credit Hours
Semester I
1	Digital Marketing Fundamentals	3
2	Business Mathematics	3
3	Functional English	3
4	Fundamentals of Management	3
5	Islamic Studies/Religious Education	2
6	Ideology and Constitution of Pakistan	2
	Semester Credit Hours	16
Semester II
1	Social Media, Content, and Strategy	3
2	Marketing Automation	3
3	Applications of Information and Communication Technologies	3
4	Business Statistics	3
5	Expository Writing	3
6	Microeconomics Principles	3
	Semester Credit Hours	18
Semester III
1	Marketing Research	3
2	Search Engine Optimization (SEO)	3
3	Macroeconomics Principles	3
4	Fundamentals of Marketing	3
5	Civics and Community Engagement	2
6	Creative Arts and Technology	2
	Semester Credit Hours	16
Semester IV
1	Integrated Digital Marketing Strategies	3
2	Web Analytics	3
3	Character and Moral Development	3
4	Accounting Fundamentals	3
5	Environmental Science	3
6	Introduction to Entrepreneurship	3
	Semester Credit Hours	18