Name

Samana Johari

MPhil
Lecturer

Business Management

samana.jauhari91@gmail.com

Overview

Results-driven marketing lecturer with an MPhil qualification from UoK, possessing a strong academic foundation in marketing principles, strategies, and practices. Proven ability to design and deliver engaging lectures, tutorials, and workshops that foster critical thinking and professional development in students. Skilled in instructional design and assessment creation, with a passion for staying up-to-date with industry trends and best practices. Adept at leveraging research and industry insights to upgrade teaching and learning standards.

Research Interest

Consumer Behavior

List of Courses Taught

Fundamentals of Marketing

Marketing Management

E-commerce and Digital Business

Marketing Automation

Global Business

Global Branding

Market Research

Certifications/ Affiliations

Publications

3 Research Papers

Projects/ Awards

Google Scholar Link

Research Gate Link

SSRN Link