Name

Mahrukh Nadeem

Email

mahrukh@kasbit.edu.pk

Overview

Being associated with prestigious educational institutions since a decade has augmented my knowledge and experiences related to the theories and impacts of marketing practices. During this period, I have been exploring and conducting research on new perspectives in the fields related to digital marketing and halal marketing.

Research Interest

Digital Marketing and Halal Branding

Affiliations

·       KASB Institute of Technology

·       Lecturer

·       Marketing and Management

Qualification

·       PhD (in progress)

·       M.Phil

·       MBA

·       B.Com

Certifications

Nil

Publications

List of Courses Taught

Fundamentals of Marketing, Marketing Management, Consumer Behavior, Brand Management, Business Research Methods, Fundamentals of Management, Business Ethics, History of Arts and Literature, Pakistan Studies, Islamic Studies.

Publications

2

Projects

Nil

Google Scholar Link

https://scholar.google.com.pk/citations?hl=en&user=loQZ5q0AAAAJ&view_op=list_works&gmla=AJsN-F4qFW_fHcA60wLDfNo3ZSiM-oseokPAP0b1Otqf1575-_knQaGmiGyqFw1Tx1gdg1r_QFlL_hPAccxpn4WZkRhn7kP3dXHqBZUTdr1yIMFWc3w3CaU

Research Gate Link

https://www.researchgate.net/profile/Mahrukh-Nadeem-5

SSRN Link

https://hq.ssrn.com/Participant.cfm?rectype=edit&partid=5215940&perinf=y