The workshop is designed to familiarize with the potentials of using the multivariate analysis method PLS-SEM in international business research. The objectives of this workshop is to provide an in-depth methodological introduction into the PLS-SEM approach.
– Model development and fundamentals of PLS-SEM
– Assessment and reporting of measurement and structural model results
– A new criterion for discriminant validity: The heterotrait-monotrait ratio of correlations (HTMT)
– Mediating effects
– Moderating effects (interaction effects)